But- and here’s the but- not forgiving them is no excuse for repeated bullying, harassment, and worse. RBW then said they would work to educate themselves more on “cultural sensitivity and the struggles that the black community and various other POC communities have undergone and continue to go through”. However, this Bruno Mars parody by Mamamoo had a little bit of skin makeup and Bruno Mars' Uptown Funk outfits and that's it. Terms of Use The clip went viral and opened up a broader discussion about race in the country. Mamamoo is perhaps most widely-known for writing their own music, their electric stage presence, and constant ad-libs often thrown in to make each stage as unique as it can possibly be. Also of note, Mamamoo participated in and won the 2019 Queendom, coming in first place against such idols as (G)I-DLE, AOA, Oh My Girl, Park Bom, and Lovelyz. We will be taking time to understand more about our international fans to ensure this never happens again. Here’s why— … An image of the video clip was initially uploaded to the discussion forums at OneHallyu, but is now making its rounds on the internet. The other day it was revealed that two major idols were dating, and before I had even seen the news article, I was in a Mamamoo fan group-chat, and someone sent out the link of the dating news with their comment under being, “be on high alert for hwasa’s tags”. Mamamoo blackface-how I feel as a black K-pop fan. There is no excuse for what we did and there are not enough words to explain how regretful we are. We love and care so much for all people of every race, sexuality, religion, and gender. The controversy began when MAMAMOO released a parody video of Mark Ronson’s “Uptown Funk,” featuring Bruno Mars. Formed in 2006 under the name Crescendo, the Brown Eyed Girls are a K-pop quartet who've been very open about their use of plastic surgery, … In light of Mamamoo’s blackface controversy, I will take this opportunity to address this issue as whole. Mamamoo themselves wrote: “We were extremely ignorant of blackface and did not understand the implications of our actions. Yes Hwasa did. In a statement uploaded to their Facebook page on Saturday, Mamamoo apologized for their “insensitive actions” and said “there is no excuse for what we did.”, “We were extremely ignorant of blackface and did not understand the implications of our actions,” the group wrote. This resulted in people calling her out as dressing like a black stereotype, and complaining that she was even wearing blackface again, despite the fact that she had no heavily darker makeup on, and was simply rocking her naturally darker skin. And when a few Moos did call other fandoms out on their abusive tweets, the response that night was majority ‘she deserves it’, or most common answer: ‘it’s just a joke’. again. Their members consist of Solar, Moonbyul, Wheein, and Hwasa, with Solar being the oldest and leader of the group. Someone texted back, “It’s about to get worse, they will try to trend another hate tweet”. The latest incident came nearly exactly a year after member Hwasa sang a cover of Beyoncé's "Irreplaceable" and vocalized the N-word and only a few months after Mamamoo re-released the music video for their single “Decolamanie” after a scene was criticized for perpetuating rape culture. Mamamoo (Korean: 마마무), most often stylized as MAMAMOO, is a South Korean girl group formed by RBW (formerly WA Entertainment) in 2014. Only four hours after the incident occurred, both Mamamoo and their company RBW wrote out an apology in both Korean and English and posted it online. The thing that happened next is the thing often referenced the most when discussing Mamamoo’s past, Hwasa singing the n-word. We hope that you will help to educate us on these and other issues so that we can become better people and better artists. Published on Mar 4, 2017. Mamamoo are good, genuine people. The parody video featured each of the group members wearing blackface for their portrayals of Bruno Mars, which resulted in some criticism from fans and netizens. "Hey remember dressing up in blackface with the rest of Mamamoo," read one tweet. Mamamoo (*sigh*). A lot of people have called out Mamamoo for blackface, a highly-offensive form of theatrical makeup used by non-black performers to represent a black person, primarily in the United States. In 2012, a representative of BIGBANG’s G-Dragon -- one of K-pop’s most internationally renowned stars -- told SPIN that an image he posted to Instagram was “taken out of context” and did not actually show the star in blackface. This is extremely disheartening, as Hwasa has spent her entire life fighting against such backwards thoughts as that. When you choose to spend that privilege constantly mocking and harassing people online, well, karma's going to come back to you, in some form or another. Thank you so much for bringing this to our attention and allowing us to right the wrongs that we have done. Advertising It invokes a racist and painful history. For those of you who might not know, Mamamoo is a four girl idol group who debuted under RBW (Rainbowbridge World) in June of 2014. Another thing referenced against Hwasa is the occasion she dressed up as a clown. K-Pop girl group Mamamoo have been forced to apologise after performing Mark Ronson and Bruno Mars hit ‘Uptown Funk’ in blackface.. When asked about it, she replied that it was an homage to Rihanna, who wore something similar in a performance, as RIhanna is one of the people she looks up to the most. © 2020 Billboard Media, LLC. The thing is, it is not just another joke. EMAIL ME. We are heartbroken to have hurt our international K-Pop fans so deeply. So trend they did. While Mamamoo being popular with the public is widely known, many are unaware of just how many actors, idols, and senior producers they have won over with their authentic shows and cheery personalities. The word “Hwasa” has become a synonym for “trash” in the eyes of many K-pop fans, which in turn leads to them believing it is acceptable to beat her down as a defection of their own kpop favs. The thing to note here is that Hwasa is not fluent in English. That crosses every sort of line. We love all our fans and are so sorry to have hurt our fans in the black community. ... but then again, she doesn’t seem particularly bothered either. In this video, they wore blackface. Here’s the thing- you can not forgive them. I will put just a fraction of some of the hate comments they receive every day down below. Blackface isn’t just about painting one’s skin darker or putting on a costume. MAMAMOO has come under serious fire both from international fans and Korean fans for a video involving blackface. We hope that you will help to educate us on these and other issues so that we can become better people and better artists.”, The group also assured fans that they “love and care so much for all people of every race, sexuality, religion and gender.”. — xiaojun, seungcheol day اسرإ (@cIitorith) August 9, 2020 Others were soon reminding Hwasa once again of her past mistakes, including wearing blackface along with the rest of Mamamoo in a performance where they were parodying Bruno Mars. 3rd – Blackface…. Dark smudges of makeup were put on her face to represent dirt that the beggar character had on him, and people accused her of doing blackface for it, even though she was portraying a Korean character, and not someone of African descent. Encountering Mamamoo ARMYIncle. Koreaboo, a digital media company, also reached out to the group because of the incident, and attempted to explain to them exactly why their video was so hurtful. We understand now why our actions were wrong and we never meant to do harm with our video. The group officially debuted on June 18, 2014, with the single "Mr. Earlier this year, popular variety show guest Sam Okyere appeared on the television show Talking Show and discussed the discrimination he faced as a Ghanan living in the country. Now you may be wondering, this dating news had absolutely nothing to do with Mamamoo, why were Moos suddenly preparing for a new war against Hwasa hate comments? I think that applying the standard of blackface to this and requesting an apology is victim mentality from black people. My fellow writers will cover on that. [+6,469, -605] It's ignorance in the end. “We are extremely sorry for our insensitive actions and use of blackface in our video while portraying Bruno Mars. It is continued bashing and harassment of four girls, who for all accounts don’t deserve it. This blackface appearance is one of many alarmingly racist moments to come from a performers like Mamamoo over the past couple years. After Wendy’s tragic and heartbreaking fall, immediately there were dozens upon dozens of tweets wishing Hwasa could take her place and become horribly injured. 2:28 - Solar in blackface (brownface? Please try again later. Racism in South Korea, especially for entertainment purposes, has become a hot topic in the country. Naver and Big Hit Entertainment have released 20+ new behind the scenes photos from BTS’s BE concept photos … Kpop foursome Mamamoo is now on the defensive after filming an over-the-top ‘blackface’ video. Fans first discovered the four-member girl group had been involved in a racist video involving blackface after a photo spread online. Article: Mamamoo reps apologize over racism controversy "We will edit out the problematic parts" Source: 10asia via Naver 1. Rapper Chow Mane Releases Carefree ‘South Bay Summer’, The Entrails of a Song — Four Things to Consider, From Masochism To Obsession: 17 Ways To Subvert The Love Song, The final interview of Duck Dunn, bassist for sixties soul sensation Booker T. & the M.G.’s, The Music Plays On — Joseph Haydn Symphony №103 in E-flat major “Drumroll”, RIP Paco Navarro: His Crime Wasn’t Bringing Disco to New York Radio, The Soundtrack of My Decade — Favorite Albums of the 2010s. And that isn’t even getting into the worst of it. The group has seen multiple albums appear on the World Albums chart since their debut in 2015. But again just because you listen to black music, or even black influenced music doesn’t mean you understand black history. The Biz premium subscriber content has moved to Billboard.com/business. A quick list (that is nowhere near all) of the vocal famous Mamamoo fans include: JYP (founder of JYPE), Yoo Hee Yeol (Host of Sketchbook), Im Chang Jung (senior ballad singer), Lee Hyori (senior solo artist), Hyuna (solo artist), Seulgi (of Red Velvet), Lee Dahee (actress), Wang Bitna (actress), and Kim Hyesoo (actress). Her confidence has grown through the years, due in part to her role models such as Beyonce and Rihanna, with Hwasa even saying in a now viral video “Soon, I found myself promising this: If I don’t fit into this generation’s standard of beauty, then I will have to become a different standard” but prejudice based off looks has always been the ‘sore button’ topic for her. 3/6/2017 English major nerdiness aside, I hope this all provides context to what MAMAMOO did, and why blackface in a historical sense is incredibly negative and why current uses of it—especially if not by Blacks to “re-own” blackface—can be quite controversial as it carries the roots of historical damage Whites have done towards Blacks in the United States. The fact that they didn't even realize that it was racism. It has become commonplace to trash Mamamoo and Hwasa in particular, just another ‘meme’ or joke to let slide. In this video, they wore blackface. Kpop foursome Mamamoo is now on the defensive just … Privacy Policy Mamamoo attend KCON 2016 Day 2 at the Prudential Center on June 25, 2016 in Newark, N.J. Korean girl group Mamamoo apologized Saturday after a … AdChoices [Whyyyy Mamamoo? The group and their agency have now apologized for their actions. Ambiguous". Shaun of @shaun_vids on Twitter said recently in response to another girl's hate storm against her that mirrors the exact same patterns as Mamamoo's, “If someone does something worthy of criticism, and that criticism is then directly delivered thousands of times by different people (a section of whom will go much too far and be genuinely abusive), it all just merges into abuse in the perception of the one being criticised.”. 3. In 2017, Mamamoo created an ending concert video for moos (their fans), where they did a parody of Bruno Mars’ ‘Uptown Funk’. It is common in America to wear red puffy wigs as the stereotype of a ‘clown’, however it is not as common in South Korea, which is why Hwasa wore braids as the hair to her outfit. We were extremely ignorant of blackface and did not understand the implications of our actions. So many public figures coming out and vouching for Mamamoo’s talent and success only continues to prove their worth and value to the world. You are entitled to your own opinion, and if what Mamamoo has done is considered too ignorant or rude for you to support them anymore, that is 100% in your right to not excuse them for it. And it manifested almost solely around Hwasa who since the very beginning has received the bulk of the hate. Their sound is diverse, but can best be described as a mix between jazz, retro, and R&B. Following the release of their " Uptown Funk " parody video during a concert, MAMAMOO have inadvertently become involved in some controversy. Daily persecution? They have been affectionately dubbed ‘festival queens’ as they attend a great many every year, always ready to hype up the crowd and turn every event into a Mamamoo concert. If you would not be able to handle it being done to you, don’t do it to others, no matter how big or famous those other people are. Mamamoo is hardly alone in using blackface for comical purposes, as it is a trope that commonly surfaces on Korean television and media. They are also one of the very few groups to have not only have won an Immortal Songs episode, but won three separate times with ‘Backwoods’, ‘Wonderful Confession’, and ‘The Dance In Rhythm’ (this is typically something only done by veteran singers, as idols competing have to win over an all-age audience). In order to do that, I must describe the actions Mamamoo has done in the past that received the most vocal and widespread backlash, and then explain what happened as a result. by All Rights Reserved. At the next stop, some idiot rushes past and practically knocks her off her feet, and you reach out and grab her waist, stabilising her and she clutches you tightly for some time, staring into your eyes. They apologized. The next big issue made public came when Solar dressed up as a Korean beggar from Train to Busan (2016) for their next ending concert video. As the n-word is decidedly not of Asian-country origins it would make sense that she would not know the meaning of a English word that she is quickly seeing and then singing in a song, as it is a word which takes most, if not all, of its derogatory meaning from American context. Unlike blackface, it wasn't copying "black people" but "Bruno Mars" with the costume. Did Hwasa from MAMAMOO apologize for doing black face? © 2019 Billboard Media, LLC. You can decide to remove them from your lives, not support them, not give them any attention, money or time, but death threats? … They removed the video from the ending of their concert shows and Mamamoo also personally apologized at their following concert to anyone who could have been affected by their previous actions. They've made mistakes in the past, but they're learning and growing through their experiences. This brings us now to the true reason for this article. Tamar Herman TWITTER The video surfaced at a sold-out show in Seoul, and immediately plunged the group into a … Koreaboo got MAMAMOO and Rainbow Bridge World to comment on the controversy exclusively, and both issued a more encompassing apology to them, apparently after Koreaboo explained the situation in full. — naomy (@wangloving) March 18, 2019 It is absurd. All this being said, Mamamoo is truly know, not as huge award/reality show winners, but as an idol group of the people. ... IKN: MAMAMOO "BLACKFACE", Produce 101 Season 2 PICK ME, GOT7 Never Ever - Duration: 9:08. They received their first music show win in 2016 with ‘You’re The Best’ and have since gone on to win dozens more, ending 2019 with a combined total of 41 music show wins, making them one of the most highest winning girl groups in history. I’m not sure I can actually forgive you for this one.] We will be taking time to understand more about our international fans to ensure this never happens again. MAMAMOO have apologized for their alleged blackface in a video played during a recent concert. Above all, however, Mamamoo is a power-vocal group and strongly celebrated for it, even winning ‘Favorite Vocal Artist’ at both the 2018 and 2019 MAMAs. We are extremely sorry for our insensitive actions and use of blackface in our video while portraying Bruno Mars. “We will be taking time to understand more about our international fans to ensure this never happens again. They make a difference. For MAMAMOO's ' Moosical ' concert, the girls prepared a video cover of Mark Ronson 's " … But, though it is common, apologies for cultural insensitivity and blackface are far and few in Korea and rarely come without international audiences clamoring for an explanation. For hours the terms ‘hwasa n-word’, ‘hwasa racist’, ‘hwasa ugly’, ‘hwasa dead’, were the most common twitter terms in Hwasa’s searches, while Moos rushed around trying to tweet positive things and trend protective hashtags in response. They are known and respected by the general public, for their powerful vocals and performances, and can only go up in relevance from here. The same day as Mamamoo’s concert, the Korea Times published an article that explored racism in South Korea’s entertainment industry. Only four hours after the incident occurred, both Mamamoo and their company RBW wrote out an apology in both Korean and English and posted it online. To simplify subscriber access, we have temporarily disabled the password requirement. So those are the most controversial things talked about that Mamamoo has done. It arguably began around late 2018 Windflower era, when antis began to change Mamamoo's music video titles to racial slurs and death threats. It then grew and grew until every day Mamamoo was receiving complaints about their dancing, calling their vocals fake, and most of all, attacking their looks and hygiene. All Rights Reserved. We are extremely sorry for our insensitive actions and use of blackface in our video while portraying Bruno Mars. According to Koreaboo, “throughout the conversations, not a single person from their side attempted to make excuses for their actions”. Please try again later. They're also one of the very few idol groups where everyone has expressed that they're supportive of the LGBT+ community, which is huge especially in such a conservative country like South Korea. Mamamoo attend KCON 2016 Day 2 at the Prudential Center on June 25, 2016 in Newark, N.J. Korean girl group Mamamoo apologized Saturday after a video clip aired at their concert that featured the quartet in blackface. UPDATE: Mamamoo and their company have since released two different apologies in Korean and English Hello, this is Mamamoo. Do Not Sell My Personal Information [+7,586, -364] This is no different than if a white singer were to sing a Korean song while slanting his eyes 2. This, combined with their Immortal Song wins, truly demonstrates just how much of an impact Mamamoo has, as their reach goes far beyond ‘just kpop’. There is no excuse for what we did and there are not enough words to explain how regretful we are. nothing don’t worry but I saw someone saying they didn’t forgive mamamoo for doing blackface and they were arguing that they’re “grown women” and that the history of blackface and white supremacy is “basic knowledge”, which not commenting on mamamoo but it’s just a dumb argument. And the answer is simple: Hwasa has been their scapegoat for years now. BTS‘s new album, BE, is the gift that keeps giving. The last thing repeatedly referenced against Hwasa is the fact that she wore a durag on Queendom during Mamamoo’s ‘Good Luck’ performance. The culturally offensive act garnered attention and gained major backlash on social media. Blackface (according to Wikipedia, everyone’s favorite go-to encyclopedia website) is a form of theatrical makeup used predominantly by non-black performers to represent a black person. FACEBOOK I thought back to when I actually became aware of what blackface was. It’s a good thing the girls themselves put out an apology because the one from the company was more a We’re Sorry You’re Too Easily Offended type of statement. To discuss the bullying and harassment Mamamoo now receives daily, we must first lay out what originally brought out all the hate. EU Privacy Preferences, BILLBOARD is a registered trademark of Billboard IP Holdings, LLC. Billboard is a subsidiary of Valence Media, LLC. Their debut was considered by some critics as one of the best K-pop debuts of 2014. The quartet ran a parody video of themselves performing Bruno Mars and Mark Ronson’s Uptown Funk wearing the same outfits featured in the original video, and some dark face paint – which was distasteful to say the least. California Privacy Rights Please think before you write these messages. In the age of the Internet, in the age where absolutely anything can be done online, your actions online matter. You don’t owe them anything in the lines of forgiveness, especially if you were one of the people they personally hurt with their past actions. Although this instance is somewhat different, as they weren’t portraying a specific individual, it was still extremely inappropriate. they darkened her skin like 5 shades..) 3:18 - Caption calling Solar a beggar + many beggar jokes I did some research, and to my understanding this is the bts footage of them refilming the 'Uptown Funk' concert VCR (created after the backlash of the first blackface incident and "apology".) explored racism in South Korea’s entertainment industry. Everyday there are tweets wishing for her to die, get beat up, fall out of planes, etc. During their concert on Friday in Seoul, Mamamoo released a parody featuring them performing Mark Ronson and Bruno Mars’ “Uptown Funk” while covered in facepaint and wearing the same outfits featured in the music video. Now, Kpop female group Mamamoo is profusely apologizing for dressing up in ‘blackface’ costumes. Mamamoo Has Been Receiving Hate Storms- And It’s Only Getting Worse. If other fandoms are able to trend Mamamoo/Hwasa hate comments, it will distract from the messes that other fandoms are currently dealing with. Last year the K-pop group Mamamoo featured in blackface in their concert video. Mamamoo isn't even the first K-Pop group or artist to don blackface — in 2012, Big Bang's G-Dragon (who have been called the "biggest band in Asia") posted a … So for antis to use that insecurity and exploit it daily, calling her everything from ‘E.T.’ to a 'smelly homeless person' to having the figure of a ‘brick’, says everything about themselves and nothing about her. They are recognized for their retro, jazz, R&B concepts and their strong vocal performances. K-pop itself is often criticized for cultural appropriation and stereotyping, particularly in reference to the African-American roots of hip-hop. We hope that you will help to educate us on these and other issues so that we can become better people and better artists.”. Mamamoo is hardly alone in using blackface for comical purposes, as it is a trope that commonly surfaces on Korean television and media. I realized I I didn’t even know what it was until I started doing in-depth research on black history in college. She was singing song lyrics from Melon (a Spotify-type South Korean streaming website), lyrics that had the n-word in them. As this article was in the works, news arose that MAMAMOO once again used blackface after said recent occurrence. “ Uptown Funk, ” featuring Bruno Mars every day down below and care much! And opened up a broader discussion about race in the end not forgive them as has. 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