... on his company's profile and future plans is presented. Company Overview Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to develop and sell personal computers. Sales and Marketing. ” Tim Cook, Apple’s current CEO, stated this as the company’s mission statement and included it in the 2018 annual report. Apple has entered entertainment with the Apple TV+ streaming service. Apple mission statement is “ to bringing the best user experience to its customers through its innovative hardware, software, and services. Download full-text PDF Read full-text. Company branding. COMPANY PROFILE. Apple has one of the most recognizable brands in the world, ranked highly year-after-year and survey after survey. The individual companies operate, for example, in many countries of Europe, Asia and Africa. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. Company Overview: Apple Inc. Apple Inc. designs, manufactures, and markets consumer electronics products - personal computers, portable music players, cell phones - as well as related software, services, and pe-ripherals. The iPhone, in its 12th year, has been the company's golden goose, generating tens of billions in revenue and profit. Who we are SYNOT Group is an international structure of companies that do business in more than twenty countries all over the world and employ over 3,000 people. The case provides a history of the Apple Computer Company and its key product lines. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007 to reflect its shifted focus towards consumer electronics. Apple at Work lockup. The Group is … Apple • Employee Communications Kit • February 2018 16. In following, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful. You can request access to the Apple at Work lockup by emailing employeechoice@apple.com. A well-made company profile should include these elements: Cover Page: A good company profile should include a cover page that contains the title of the document, the brand line, and the logo of the company or business. Keep the Apple at Work lockup and your logo at opposite sides of the design. Apple is known as a consumer goods company; therefore evaluating its value requires understanding its products and consumers. Apple sells its products worldwide and provides support through its website and at It was the first successful personal computer company and the popularizer of the graphical user interface. Such products as the iPod, iPhone, iPad, and Apple Watch became hugely popular products in the 21st century. 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